Samsung Smart Grid

June, 2010
We created the Samsung Smart Grid PR video to evaluate scenarios for the Smart Grid system for Samsung Electronics’ own electronic goods, and to be used as an effective communication tool. It was also shown at the 2010 G20 Seoul Summit Smart Grid exhibition hall. By presenting scenarios on lifestyle changes brought on by changes in the environment and on energy saving electronic goods in 3D animation, the video not only introduced concepts in an easy and friendly manner, it was also an effective tool in presenting the company’s new vision. The video was shown at various Smart Grid exhibition halls, and also on EBS’s popular science documentary program ‘Wonderful Science’.

Scenario Script
This is the image of the earth we live on. An increase of energy demand requires more power plants causing energy supply problems. Accordingly, households have to pay expensive energy prices. Here is a house of a near future. Home appliances are busy at work. It seems to be ordinary everyday life. However, an energy problem is caused by many the households using extensive energy consumption simultaneously. The Smart Appliances of Samsung utilizes the energy information received from the power grid to dynamically respond to the supply and demand of energy conditions and efficiently use the energy. Let’s take a closer look at how Smart Appliances efficiently use energy. The new air conditioning system utilizes underground air to reduce energy. The air conditioner also senses expensive energy prices and use leftover energy saved in the house. Human movement is sensed to change the direction of the wind. The television responds to the surroundings to change the size and brightness of the screen. It’s un necessary to pay expensive energy to make ice. With the smart phone energy status of the home appliances are easily checked. If laundry is not urgent, the work will be put on hold. Now it is the time for inexpensive energy prices. The smart home appliances are ready to get back to work. The Smart Appliances of Samsung and utilize the smart grid system helps save energy. Now the home appliance technology of Samsung Electronics stabilizes the energy consumption of each household. Samsung will lead the way to save the environment and energy. 
Teaser clip 30'
IFA 2010 in Berlin
Samsung Delight Hall in Seoul

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